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  • ClickZ Haircare Newsletter - 09.19.2024

ClickZ Haircare Newsletter - 09.19.2024

PLUS: Gisou Launches Honey-Infused Hair Perfume with a Fresh Twist

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ClickZ
September 19, 2024 • Estimated Reading Time: 7 minutes

Specialty Bites 🍪

Kendall Jenner has just revealed a striking new hairstyle that's set to define the fall trends. Channeling a mix of Carolyn Bessette-Kennedy's iconic blonde and Jackie Kennedy's signature headband style, Kendall debuted a fresh look that’s already turning heads. Typically known for her dark brown hair, she decided to make a permanent change following her appearance at the Maison Alaa show during New York Fashion Week. With the help of celebrity hairstylist Jenna Perry, Kendall transitioned into a golden blonde over two days. Inspired by the '90s and Carolyn Bessette-Kennedy, this warm honey hue is poised to become the season’s must-have 'rich-girl blonde' shade.

Kendall Jenner’s Instagram reveal of her new look on September 11 was nothing short of dramatic. While she’s experimented with blonde before—like during the Burberry Spring/Summer 2020 show—this time, the focus is on buttery ends with dark roots, a look that Julius Michael describes as maintaining a natural, sun-kissed appearance. Kendall has already embraced her shorter, blonder locks, styling them with Emi Jay’s Big Effing Clip and channeling Jackie O with a thick black headband.

If you’re considering a hair change, Kendall’s look is the perfect inspiration. Explore the top fall hair trends, from blonde tones to a chic lob haircut. September seems to be Kendall’s month for transformations, and with results like these, it’s easy to see why.

Gisou has launched a Honey-Infused Hair Perfume, blending lavender, blackberry, and mirsalehi honey. This new product, featuring argan oil for shine and moisture, capitalizes on the rising trend of hair perfumes, which saw a 35% increase in views on TikTok. Available now on gisou.com.

Jennifer Aniston dazzled at the 2024 Emmys with a new "rich girl blonde" hair color, styled by Chris McMillan. Her look featured an Oscar de la Renta dress, Chanel makeup, and a chic French manicure. Aniston's updated hairstyle and beauty choices set new trends for the season.

Sabrina Carpenter is Redken's first global ambassador, aligning with the brand's values. Known for her iconic hair, Carpenter will feature in Redken's campaigns and her US tour. Her first campaign launches September 19, promoting the Acidic Bonding Concentrate collection. Carpenter's partnership highlights her signature blonde tresses.

Kiss Colors & Care partnered with Theophilio for New York Fashion Week, showcasing their products and celebrating textured hair diversity. Celebrity stylist Jawara led the styling team. The collaboration aimed to empower self-expression and support Black designers. Kiss Colors & Care also sponsored Theophilio's after-party, enhancing their brand presence.

Celebrity hairstylist Andrea Pezzillo releases "Curly Confidence," a comprehensive guide to embracing natural curls. With over 20 years of experience, Pezzillo offers expert advice and practical tips, aiming to empower individuals and hairstylists. The book is available in print and ebook formats on Amazon.

Performance Platters 🍽️

Fospha's latest report, "The State of E-Commerce H2 2024", reveals crucial trends that will shape your marketing strategy. What's inside:

  • 📱 How the major platforms' KPIs have trended in 2024, and where you should be investing. 

  • 🚀 How to access Paid Social's huge scaling potential. 

  • ✨ The most effective Google channel of 2024.

  • 🎯 Full-funnel strategies for Meta, TikTok and Snapchat

Let's break down the platform-specific insights: 

  • TikTok: Emerging as a powerhouse for efficient new customer acquisition 

  • Meta: Maintaining strong performance with competitive CAC 

  • Snapchat: Experiencing rapid growth, particularly effective during peak shopping periods 

"These findings underscore how impactful platforms like Meta, TikTok and Snapchat continue to be for driving sales - yet how underinvested they remain. It's incredible to see that brands can triple spend in Paid Social before becoming unprofitable. Success now lies in diversifying across the entire funnel, understanding the nuances of each platform, and continuously optimizing to unlock more scaling potential." 

Jamie Bolton, VP Growth at Fospha

WPP and Coca-Cola topped the 2024 Cannes Lions creative charts, with Coca-Cola winning 17 awards. WPP was named Creative Company of the Year. Heineken and Apple followed in the rankings. The United States was the most creative country. The LIONS Creativity Report highlights impactful creativity driving growth.

Shopify partners with Roblox to integrate in-game shopping, allowing brands to sell physical items directly within the game. This collaboration targets Roblox's 80 million daily users, with a full launch in 2025. Shopify's president highlights the endless possibilities, emphasizing the future of immersive commerce in the digital world.

Ad spend in 2024 is set to rise, driven by retail media, value-based messaging, political ads, and CTV monetization. The IAB projects an 11.8% increase, with retail media leading due to high CPG and beauty spend. AI in search could further boost Q4 advertising.

ClickZ is a Contentive publication in the DTC Ecommerce division