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  • ClickZ Haircare Newsletter - 09.26.2024

ClickZ Haircare Newsletter - 09.26.2024

PLUS: Join TikTok, Seraphine and Sweaty Betty for Fospha's BFCM webinar on October 3

Author

Sophie Bruxner-Randall
September 26, 2024 • Estimated Reading Time: 6 minutes

Editor’s Pick 🌟

Peak season is the single best opportunity for D2C brands. 

To help you capture it, Fospha has assembled a panel of industry experts. Join them for a live discussion featuring leaders at Sweaty Betty, Seraphine, and the Head of Measurement at TikTok. 

📅 Date: Thursday, 3 October 2024 

🕒 Time: 11 AM EST / 4 PM BST 

P.S. You'll have the chance to ask the experts questions about peak season strategies in real-time!

Gain exclusive insight into: 

  1. Proven tactics to maximize peak period opportunities, shared live by experts 

  2. Strategies for capturing customers efficiently through a full-funnel approach 

  3. Insights on growing your customer base profitably with effective measurement 

  4. Methods for identifying and capitalizing on growth headroom for efficient scaling across channels 

Specialty Bites 🍪

Rihanna has made waves once again, this time blending the 'spacore' aesthetic with European street style as she launches her haircare brand, Fenty Hair, in London. Picture this: Rihanna arriving at Selfridges in a terry cloth bathrobe ensemble by Jacquemus, accented with recycled feathers and an off-the-shoulder neckline. Paired with gold heels and classic Hollywood waves, she embodied glamour at its finest.

But it's not just about the fashion. Rihanna has spent over two years perfecting Fenty Hair. According to her longtime stylist, Yusef, in an interview with ELLE, she was hands-on throughout the entire process, from development in the lab to the final product. She even insisted on seeing pictures of people using the products—showing her unwavering dedication to quality.

As for her music career, Rihanna has put to rest any rumors of retirement. In fact, she's working on her highly anticipated album, R9. The viral 'retirement' dress was simply a playful nod to the future, not a goodbye.

Whether she’s rocking golden curls in New York or teasing new music, Rihanna continues to captivate us. Stay tuned, because with her, there's always something exciting on the horizon.

Justmylook has launched incredilox, an affordable luxury haircare line offering salon-quality products starting at $7.99. The range includes the Intensive Deep Repair Mask, 20-in-1 Miracle Hair Spray, and Rosemary Hair Oil. Founder Luke Williams emphasizes delivering high-end results at home, making luxury haircare accessible to everyone.

Vichy Laboratoires is rapidly expanding in hair care and China, emphasizing holistic health. They've appointed Jessie Inchausp, the "Glucose Goddess," as an ambassador to integrate nutrition, sleep, and exercise with dermatology. Vichy's growth is driven by medical, digital, and dermo hair care advancements, aiming for 1 billion euros in sales by 2025.

The 2024 Beauty Gives Back event in Oak Brook, IL, united beauty professionals for a day of motivation, education, and networking. Industry leaders shared insights and awarded $60,000 in grants and scholarships. The event, founded by Daisie and Pink Pewter Foundations, aims to empower and support beauty pros at all career stages.

Performance Platters 🍽️

Brands like Belgian Boys and Olipop are shifting their focus to reach U.S. shoppers in smaller cities. They are investing in retail media networks and hyper-localized marketing to connect with busy parents and larger households. Platforms like Hummingbirds help brands create targeted campaigns, driving sales in specific regions.

Perplexity, backed by Nvidia and Jeff Bezos, is in talks with brands like Nike and Marriott to revolutionize AI-powered search advertising. They aim to replace Google's auction-based system with sponsored questions featuring AI-generated answers. This shift promises unbiased answers while enhancing user experience and advertising effectiveness.

VTEX's survey reveals that 45% of U.S. consumers have engaged in live shopping, with men leading in participation. Social video commerce is also popular, especially among Gen Z and millennials. Brands should leverage these trends, focusing on consistent, engaging experiences to boost consumer engagement and sales.

ClickZ is a Contentive publication in the DTC Ecommerce division