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  • ClickZ Haircare Newsletter - 10.31.2024

ClickZ Haircare Newsletter - 10.31.2024

L'Oréal's innovation strategy and Sally Beauty's 8-in-1 styling revolution

October 31, 2024 • Estimated Reading Time: 5 minutes

Specialty Bites 🍪

Gymshark's Twists n Sets pop-up salon in London aims to break barriers between textured hair and fitness. It was open from October 25-27, and offered hair appointments, products, and Gymshark's Diffuse Sweat Headband. This initiative supports Black History Month and addresses hair maintenance concerns for Black women in fitness.

When our community let us know that they were avoiding the gym because of concerns about hair maintenance, we couldn’t sit around and do nothing.

We created the Diffuse Sweat Headband and were overwhelmed by the response for the first run. Now, we’re not only excited for the bigger range but the arrival of Twist ‘n’ Sets.

We believe that, for our community to both come and get advice and treatments and try the Headband will go a long way to removing this barrier to fitness, without compromising on style. We can’t wait for the doors to open and to see as many people as possible coming and getting their free sessions.”

Gymshark global culture manager Aaliyah Dickens

Sally Beauty introduces the Ion Luxe 8-in-1 Airstyler Pro, a versatile tool designed for gentle hair styling with minimal heat damage. Featuring six attachments, it caters to all hair types, offering styles from curls to sleek blowouts. Available exclusively on the Sally Beauty app for $199.99.

L'Oréal has shown resilience with a 6% growth in sales, reaching $32.4 billion in the first nine months of 2024. Despite challenges like reduced luxury sales in North Asia and a slowdown in the US dermatological sector, the company remains optimistic.

The Dermatological division, including CeraVe, faced reduced demand, particularly among Gen Z. L'Oréal plans to address this with new product launches. The company is preparing a "beauty stimulus plan" for 2025, focusing on quality and volume of product launches, especially in hair care and fragrance.

The holiday season is expected to boost fragrance sales, contributing to another year of growth.

@kali.nik

John Lewis Beauty Hall relaunch @John Lewis 💖 They have so many activities and goodies x #johnlewis #londonlife #girlhoodaesthetic #london... See more

John Lewis has revamped its Oxford Street beauty hall, expanding it by 25% with 175 brands, reflecting a resurgence in high-street beauty shopping. Despite online sales, in-store experiences remain crucial. The beauty industry is thriving, with spending up by over 10%, driven by consumer demand for luxury wellness.

Insight of the Week 📖

Couldn’t make it to Chicago for Shoptalk Fall? In this post, Jamie Bolton gives us a rundown of the key trends and strategies brands are betting on in Fall 2024:

🔑 Invest in Brand: Investing in brand has never been more important. Full-funnel strategies on Paid Social are now crucial, allowing brands to both build awareness and drive conversions in-platform. As Kyle Leahy from Glossier puts it, “People want to be part of something bigger.”

🛍️ Go Omni for Growth: As D2C growth hits limits, embracing an omni-channel sales approach is key to staying resilient. Brands like Solo Stove and Chinese Laundry are leading with strategies that don’t replicate D2C on third-party retail, finding unique advantages in each.

✈️ Go Global: With lower CPMs and wide-open markets, the EU offers significant growth opportunities. Effective localization strategies are essential for US brands looking to expand abroad.

For a deeper dive, check out the full post here!

Performance Platters 🍽️

Every performance marketing campaign can incorporate brand elements to reinforce brand identity, while brand marketing efforts can successfully leverage performance metrics to refine messaging and engagement strategies - but getting the balance right is where the magic happens.

Google Performance Max enhances eCommerce campaigns by utilizing multiple Google platforms, offering increased reach and automation. It provides an 18% conversion boost, real-time insights, and efficient ad targeting. Businesses should leverage audience segmentation and automated asset creation to optimize results, maximizing return on ad spend and campaign effectiveness.

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