Zara Enters Haircare

Untangled

Here's what's happening this week in the world of haircare eCommerce and marketing:
- Zara debuts haircare by hair type with Guido Palau.
- Reviv3 lands 115+ Canadian pro salons via Chatters.
- EarthSuds wins for plastic-free tablets and retail lift.
- K-beauty scalp-first formulas keep stealing share.
- Clean kids haircare expands with sulfate-free launch.

⏱️Why Finance and Marketing Measure Growth Differently and How to Bridge the Gap?

At eTail™ Connect West, Fospha’s VP of Growth Jamie Bolton hosted a panel with leading retail brands on the future of measurement. Three themes stood out:

• No single model is enough: Teams combine MTA, MMM, and incrementality for a fuller picture.

• Finance vs. marketing tension: Finance demands proof; marketers need daily direction.

• Speed vs. rigor: Annual MMM updates can’t keep pace with weekly budget shifts.

👉 Fospha closes that gap - the only full-funnel MMM delivering daily, ad-level insights built for teams to grow DTC, Amazon & Beyond.

📌WEEKLY MUST-KNOWS

RETAIL EXPANSION
Zara Enters Haircare With Type-Specific Line

Zara launched a shampoo and conditioner range tailored to fine, medium, thick, and curly hair, developed with hairstylist Guido Palau. Fashion retailers continue to blur category lines, using owned beauty to drive margin, repeat purchase, and cross-category merchandising. Brands competing in mass and masstige haircare should expect shelf and social competition to intensify as Zara mobilizes its global retail footprint.

PROFESSIONAL DISTRIBUTION
Reviv3 Rolls Out To 115+ Chatters Salons
AXIL Brands will launch the full Reviv3 Procare line across Chatters, Canada’s largest salon retailer, with in-salon promotions and stylist training. The professional channel endorsement loop matters for discovery, education, and high-margin sell-through, creating halo effects for retail and DTC. US brands eyeing Canada can view this as a playbook for phased rollout, stylist advocacy, and omnichannel demand capture.

SUSTAINABILITY INNOVATION
EarthSuds Wins CHFA ‘Most Innovative Product
EarthSuds took top honors at CHFA Launch Pad for plastic-free shampoo, conditioner, body wash, and hand soap tablets, plus a prize package with NIQ support. Low-waste formats are moving from niche to retail-ready, aided by data, forecasting, and launch tooling. Retailers and DTC operators should test tabletized formats for travel, sampling, and subscription to meet sustainability and convenience demand.

📅Smartly Advances NYD: Why AI Means More Creativity, Not Less

At Smartly Advanced NYC, Fospha's CEO Sam Carter and CPO Dom Devlin joined industry leaders to debate the role of AI in growth.

The takeaway? From platforms to creators, the consensus is clear: AI isn’t about replacing jobs. It’s about extending human creativity and unlocking new opportunities for marketers to grow.

Watch Sam's perspective from the event 

⚡QUICK READS

Kids’ Clean Haircare Line Debuts Sulfate-Free: A new sulfate-free, organic-leaning children’s range signals continued growth in sensitive-skin and pediatric-safe claims that can unlock niche retail placement and trust-led subscriptions.(More)

TikTok-Viral Brand Pushes Bond Repair DTC: Coco & Eve’s new Pro Bond Hair Mask gets strong editorial reviews, reinforcing bond-repair as a retention engine for DTC bundles and replenishment cadence.(More)

K-Beauty Scalp-First Formulas Gain Momentum: Marie Claire spotlights derm-backed Korean treatments prioritizing scalp health, signaling content and education opportunities for US brands to reposition routines from hair to scalp care.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division