Untangled Newsletter - 01.16.2025

Heads up! To ensure you continue receiving our newsletters, please add [email protected] to your contact list!

Highlights from CES 2025 🌟

EVENT DEBRIEF

CES 2025: Measurement Takes Center Stage

By Rory Sale, Fospha

At CES 2025, I joined industry leaders from Amazon Ads, Walmart Connect, TikTok, Pinterest, Snap, and many other leading tech companies to explore the latest innovations and insights. A key theme stood out: measurement has moved to the forefront of advertising discussions, with AI accelerating our ability to address growing privacy concerns.

My Key Takeaways:

• Restoring the Value Exchange: Privacy challenges are reshaping the internet’s core model. AI bridges the gap by enabling performance measurement while safeguarding user data.

• Storytelling That Resonates: Engaging, tailored stories foster stronger connections. Meet your audience where they are for maximum impact.

• Retail Media’s Surge: Amazon’s Retail Connect underscores retail media’s rapid growth. The challenge? Comparing cross-channel performance effectively.

• Privacy & ROI: New tracking limits complicate proving ROI. AI-driven tools offer accurate, privacy-compliant measurement.

• Simplifying Martech: The fragmented digital ad landscape demands clarity. AI streamlines processes with user-friendly, jargon-free solutions. AI-powered tools make it easier to deliver clear, jargon-free solutions.

Unlock Smarter Marketing: Explore how Fospha’s data-driven solutions help you measure, optimize, and grow. Visit Fospha today.

Sector Spotlight 🎥

HAIR WELLNESS
Being Frenshe Launches Luxe Hair Wellness Collection Exclusively at Target Stores

Being Frenshe, created by Ashley Tisdale, expands into hair care with a Hair Wellness range. The collection prioritizes scalp health and mood-enhancing scents, featuring skincare-grade ingredients and available in three fragrances. Exclusive to Target, this marks a strategic opportunity to capture the growing hair wellness trend and enhance brand growth.

CURLY HAIR CARE
Got2b Curled Line Enhances Curly Hair with Premium Hold

FASHION ACCESSORIES
Hairdo Spirit Wear Elevates Game Day Style with Elegant Hair

HairUWear Inc. introduces Hairdo Spirit Wear, a new line of hair accessories in vibrant team colors designed for sports fans. This launch identifies an untapped market, offering products that combine style with easy application. Retail expansion is planned for 2025, providing significant sales opportunities in sports retail channels.

LUXURY BRANDING
GHD Bolsters Global Leadership for Ambitious Growth and Innovation Drive

GHD has bolstered its global leadership team by appointing new senior executives in America, Australia, France, and Spain, including Thys Niermeyer and Olivia Manjón, to support its ambitious growth strategy. The British brand aims to enhance its innovation leadership and maintain competitiveness in the beauty tech industry.

Influencer Corner 📣

Netflix is obsessively marketing Squid Game’s new season 

Netflix’s Squid Game: The Challenge marketing taps into a goldmine of timely collaborations and limited-edition products. From Puma’s green tracksuit-inspired collection to Squid Game-themed Crocs and Johnnie Walker bottles, every partnership feeds into the show’s cultural momentum.

The takeaway for marketers: Timely, creative collaborations and exclusive product drops can capture customer excitement and amplify demand. Whether it’s Squid Game-inspired skincare or themed wontons, the key is to align your brand with trends while they’re hot.

Performance Pulse 📈

SOCIAL COMMERCE
Boost Brand Visibility with X for Sophisticated Male Audience Engagement

X offers unique promotional opportunities for ecommerce brands, benefiting from fewer competitors and a focus on news. With a large male audience, SMBs can leverage X's algorithm, favoring smaller brands. Though not as profitable as TikTok or Meta, X excels in news-focused niches with innovative selling features.

AI REVOLUTION
AI Trends in 2025 Transform Marketing Media and E-commerce Dynamics

AI advancements in 2025 will reshape marketing, media, enterprise, and e-commerce. Key trends include generative AI's impact on search, the rise of industry-specific language models (LLMs), ethical considerations, open-source adoption, and evolving branding strategies. These developments offer strategic insights and practical value for marketing professionals navigating a rapidly evolving landscape.

Your Say 📣