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Jennifer Aniston’s LolaVie “No Gimmicks” campaign | Untangled Newsletter

Jennifer Aniston’s LolaVie “No Gimmicks” campaign | Untangled Newsletter

PLUS: Prove the Impact of Your Brand Investment

Zihan Lyu
Zihan Lyu
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Why “Interest Media” Is Reshaping Haircare Marketing | Untangled Newsletter

Why “Interest Media” Is Reshaping Haircare Marketing | Untangled Newsletter

PLUS: Kiss Curls Dominate 2025 Met Gala As The Signature Statement Hairstyle

Zihan Lyu
Zihan Lyu
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Beauty is never just beauty | Untangled Newsletter

Beauty is never just beauty | Untangled Newsletter

PLUS: Prose debuts personalized scalp serum

Zihan Lyu
Zihan Lyu
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Inside the Gen Z beauty mindset | Untangled Newsletter

Inside the Gen Z beauty mindset | Untangled Newsletter

PLUS: 2025 Women's Health Beauty Awards

Zihan Lyu
Zihan Lyu
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Don’t Put All Your Eggs in One Channel | Untangled Newsletter

Don’t Put All Your Eggs in One Channel | Untangled Newsletter

PLUS: Katie Gohman's Vision for Olaplex

Zihan Lyu
Zihan Lyu
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Olaplex goes bold with “Designed to Defy” campaign | Untangled Newsletter

Olaplex goes bold with “Designed to Defy” campaign | Untangled Newsletter

PLUS: Jenny Slate revives White Lotus bob for spring

Zihan Lyu
Zihan Lyu
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Personalized haircare is having a moment | Untangled Newsletter

Personalized haircare is having a moment | Untangled Newsletter

PLUS: Shoptalk in five headlines

Zihan Lyu
Zihan Lyu
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Haircare Gets Personal—And Scientific | Untangled Newsletter

Haircare Gets Personal—And Scientific | Untangled Newsletter

PLUS: Only 14% of Beauty Packaging Gets Recycled

Zihan Lyu
Zihan Lyu
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🚀 Fospha’s SXSW Masterclass Secrets—Winning Strategies Revealed | Untangled Newsletter

🚀 Fospha’s SXSW Masterclass Secrets—Winning Strategies Revealed | Untangled Newsletter

PLUS: CLOUD NINE Is the First Brand to Get Menopause-Friendly Certified!

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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Eva NYC is winning the masstige market | Untangled Newsletter

Eva NYC is winning the masstige market | Untangled Newsletter

PLUS: Kérastase’s streaming ad strategy reached 13.3M consumers

Zihan Lyu
Zihan Lyu
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💎 The rise of luxury haircare—how to sell high-end experiences | Untangled Newsletter

💎 The rise of luxury haircare—how to sell high-end experiences | Untangled Newsletter

What Maison Sisley’s spa-inspired treatments teach us about premium positioning.

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Olaplex's Bold Rebrand Puts Scalp Health Front and Center | Untangled Newsletter

Olaplex's Bold Rebrand Puts Scalp Health Front and Center | Untangled Newsletter

PLUS: Gillian Anderson Named L’Oréal Paris Global Ambassador

Zihan Lyu
Zihan Lyu