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  • ClickZ Haircare Newsletter - 10.24.2024

ClickZ Haircare Newsletter - 10.24.2024

Big Hair Is Back!

Leading Voices 📣

Specialty Bites 🍪

Wahl Professional introduces the Vanquish Hairdryer, featuring a T-shaped design for efficient, quiet drying. With a brushless digital motor, it offers power, comfort, and personalized settings. The Vanquish enhances user experience with an LED screen, memory function, and auto-clean feature, setting a new standard in hairdryers.

Big hair is making a comeback, inspired by 1980s styles but with a softer look. Achieving this at home is easier now, thanks to online tutorials. Use jumbo rollers, volumizing spray, and gentle backcombing for volume. Modern techniques focus on styling with hairspray rather than setting hard.

Nutrafol's Mens Active Cleanse, a 2-in-1 shampoo and conditioner, addresses men's unique scalp challenges by promoting scalp health and hair growth. This product aligns with the trend towards holistic, science-backed solutions, complementing Nutrafol's supplements and setting a new standard in men's hair care innovation.

Nature's Bounty introduces three new products: Intimacy Booster, Healthy pH Balance, and Hair Growth Gummies, aimed at supporting women's wellness. These supplements, featuring ingredients like ginseng and probiotics, empower women by enhancing hair health, sensual pleasure, and vaginal balance, promoting overall wellbeing through nutritional support.

Insight of the Week 📖

In this interview, Henry Linney, Performance Marketing Director at Seraphine, a leading maternity brand, discusses how the brand harnessed full-funnel measurement for efficient growth. Here’s how they did it:

📊 Diversifying Channel Mix: Using full-funnel measurement, Seraphine identified opportunities in underused channels like Pinterest, reducing reliance on just a few channels.

💸 Better Budget Allocation: With apples-to-apples comparison across platforms, Seraphine could confidently optimize ad spend for greater efficiency.

⚡ Peak Period Preparation: Having data they trust allowed Seraphine to make quick adjustments to capitalize on momentum during Peak, ensuring strong performance during these periods. 

Read the full interview to learn more about Seraphine’s approach!

Performance Platters 🍽️

Messaging apps like WhatsApp and Messenger are vital for sales, offering personal, immediate customer interactions. They enhance engagement, build trust, and drive conversions. By integrating automated tools and multimedia, businesses can optimize strategies. Tracking metrics ensures continuous improvement, making messaging apps a game-changer in customer engagement.

B2B digital commerce is revolutionizing business transactions by leveraging digital touchpoints to engage buyers. This approach enhances efficiency, customer experience, and scalability. Key trends include AI-driven personalization and mobile optimization. Implementing a suitable platform is crucial for success in this evolving landscape.

ClickZ is a Contentive publication in the DTC Ecommerce division