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Oliver Buchannon
Zihan Lyu

Product and Editorial Manager at Contentive

Weekly Newsletter

Beyoncé Turns Haircare Into Big Business With Cécred

Sep 3, 2025

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4 min read

Beyoncé Turns Haircare Into Big Business With Cécred

Plus: private-label solid bars scale as sustainability demand spikes

Zihan Lyu
Zihan Lyu

Weekly Newsletter

Dyson Grows Its Own Hero Ingredient for New Hair-Care Line

Aug 20, 2025

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5 min read

Dyson Grows Its Own Hero Ingredient for New Hair-Care Line

Plus: Chris McMillan Debuts Haircare Line With Sephora

Zihan Lyu
Zihan Lyu

Weekly Newsletter

Untangled | Pros Become The Battlefield: Olaplex Bets On Glamsquad

Aug 14, 2025

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5 min read

Untangled | Pros Become The Battlefield: Olaplex Bets On Glamsquad

Plus: Odele and Susan Alexandra Turn Dry Shampoo Into Wearable

Zihan Lyu
Zihan Lyu

Weekly Newsletter

Untangled | Inside Beauty’s Digital Hype Chase

Aug 6, 2025

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5 min read

Untangled | Inside Beauty’s Digital Hype Chase

Plus: TikTok wellness spike sets stage for ingestible haircare upsell

Zihan Lyu
Zihan Lyu

Weekly Newsletter

Heroes of Haircare Lead the Way in Innovative Category Transformation | Untangled Newsletter

Jul 30, 2025

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5 min read

Heroes of Haircare Lead the Way in Innovative Category Transformation | Untangled Newsletter

PLUS: L'Oréal reports 1.6% H1 growth led by haircare

Zihan Lyu
Zihan Lyu

Weekly Newsletter

L’Oréal to Acquire Color Wow | Untangled Newsletter

Jul 2, 2025

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5 min read

L’Oréal to Acquire Color Wow | Untangled Newsletter

PLUS: REVERIE's "Less is Plenty" philosophy

Zihan Lyu
Zihan Lyu

Weekly Newsletter

The 'skinfication' trends for haircare brands | Untangled Newsletter

Jun 25, 2025

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7 min read

The 'skinfication' trends for haircare brands | Untangled Newsletter

PLUS: 🏆 Meet the ClickZ 25 of 25 Winners!

Zihan Lyu
Zihan Lyu

Weekly Newsletter

L'Oréal Groupe Promotes Sustainability with JoinTheRefillMovement Campaign | Untangled Newsletter

Jun 19, 2025

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4 min read

L'Oréal Groupe Promotes Sustainability with JoinTheRefillMovement Campaign | Untangled Newsletter

PLUS: Shakira’s Haircare Brand Isima Raises Over $12 Million

Zihan Lyu
Zihan Lyu

Weekly Newsletter

California Naturals Founder Shares Industry Secrets | Untangled Newsletter

Jun 11, 2025

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6 min read

California Naturals Founder Shares Industry Secrets | Untangled Newsletter

PLUS: Sephora and NielsenIQ Partner to Enhance Beauty Shopper Insights

Zihan Lyu
Zihan Lyu

Weekly Newsletter

Check In to Shampoohotel | Untangled Newsletter

Jun 4, 2025

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6 min read

Check In to Shampoohotel | Untangled Newsletter

PLUS: Brands Are Missing 87% of YouTube's True Impact

Zihan Lyu
Zihan Lyu

Weekly Newsletter

How Honey Became Beauty’s Buzziest Ingredient | Untangled Newsletter

May 28, 2025

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7 min read

How Honey Became Beauty’s Buzziest Ingredient | Untangled Newsletter

PLUS: Brands Doing This are Growing 32% Faster

Zihan Lyu
Zihan Lyu

Weekly Newsletter

LOréal Professionnel’s Full-Funnel Launch Achieves 32x Returns on Amazon | Untangled Newsletter

May 21, 2025

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7 min read

LOréal Professionnel’s Full-Funnel Launch Achieves 32x Returns on Amazon | Untangled Newsletter

PLUS: L'Oréal crowned most future-ready beauty company of 2025

Zihan Lyu
Zihan Lyu

Weekly Newsletter

Jennifer Aniston’s LolaVie “No Gimmicks” campaign | Untangled Newsletter

May 14, 2025

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6 min read

Jennifer Aniston’s LolaVie “No Gimmicks” campaign | Untangled Newsletter

PLUS: Prove the Impact of Your Brand Investment

Zihan Lyu
Zihan Lyu

Weekly Newsletter

Why “Interest Media” Is Reshaping Haircare Marketing | Untangled Newsletter

May 8, 2025

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8 min read

Why “Interest Media” Is Reshaping Haircare Marketing | Untangled Newsletter

PLUS: Kiss Curls Dominate 2025 Met Gala As The Signature Statement Hairstyle

Zihan Lyu
Zihan Lyu

Weekly Newsletter

Beauty is never just beauty | Untangled Newsletter

Apr 30, 2025

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8 min read

Beauty is never just beauty | Untangled Newsletter

PLUS: Prose debuts personalized scalp serum

Zihan Lyu
Zihan Lyu

Weekly Newsletter

Inside the Gen Z beauty mindset | Untangled Newsletter

Apr 23, 2025

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7 min read

Inside the Gen Z beauty mindset | Untangled Newsletter

PLUS: 2025 Women's Health Beauty Awards

Zihan Lyu
Zihan Lyu

Weekly Newsletter

Don’t Put All Your Eggs in One Channel | Untangled Newsletter

Apr 16, 2025

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10 min read

Don’t Put All Your Eggs in One Channel | Untangled Newsletter

PLUS: Katie Gohman's Vision for Olaplex

Zihan Lyu
Zihan Lyu

Weekly Newsletter

Olaplex goes bold with “Designed to Defy” campaign | Untangled Newsletter

Apr 9, 2025

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53 min read

Olaplex goes bold with “Designed to Defy” campaign | Untangled Newsletter

PLUS: Jenny Slate revives White Lotus bob for spring

Zihan Lyu
Zihan Lyu

Weekly Newsletter

Personalized haircare is having a moment | Untangled Newsletter

Apr 2, 2025

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9 min read

Personalized haircare is having a moment | Untangled Newsletter

PLUS: Shoptalk in five headlines

Zihan Lyu
Zihan Lyu

Weekly Newsletter

Haircare Gets Personal—And Scientific | Untangled Newsletter

Mar 26, 2025

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7 min read

Haircare Gets Personal—And Scientific | Untangled Newsletter

PLUS: Only 14% of Beauty Packaging Gets Recycled

Zihan Lyu
Zihan Lyu

Weekly Newsletter

Eva NYC is winning the masstige market | Untangled Newsletter

Mar 13, 2025

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9 min read

Eva NYC is winning the masstige market | Untangled Newsletter

PLUS: Kérastase’s streaming ad strategy reached 13.3M consumers

Zihan Lyu
Zihan Lyu

Weekly Newsletter

💎 The rise of luxury haircare—how to sell high-end experiences | Untangled Newsletter

Mar 5, 2025

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7 min read

💎 The rise of luxury haircare—how to sell high-end experiences | Untangled Newsletter

What Maison Sisley’s spa-inspired treatments teach us about premium positioning.

Zihan Lyu
Zihan Lyu

Weekly Newsletter

Olaplex's Bold Rebrand Puts Scalp Health Front and Center | Untangled Newsletter

Feb 27, 2025

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8 min read

Olaplex's Bold Rebrand Puts Scalp Health Front and Center | Untangled Newsletter

PLUS: Gillian Anderson Named L’Oréal Paris Global Ambassador

Zihan Lyu
Zihan Lyu

Weekly Newsletter

CeraVe Takes On Dandruff Stigma | Untangled Newsletter

Feb 19, 2025

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8 min read

CeraVe Takes On Dandruff Stigma | Untangled Newsletter

PLUS: Kate Hudson Named Joico’s Global Celebrity Ambassador

Zihan Lyu
Zihan Lyu

Weekly Newsletter

Untangled Newsletter | Swipe Right on Haircare’s Hottest Brands 🔥

Feb 12, 2025

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6 min read

Untangled Newsletter | Swipe Right on Haircare’s Hottest Brands 🔥

PLUS: Reverie's Strategic Affiliate Innovations

Zihan Lyu
Zihan Lyu
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