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- Heroes of Haircare Lead the Way in Innovative Category Transformation | Untangled Newsletter
Heroes of Haircare Lead the Way in Innovative Category Transformation | Untangled Newsletter
PLUS: L'Oréal reports 1.6% H1 growth led by haircare
Zihan Lyu
July 30, 2025 • Estimated Reading Time: 5 minutes
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Welcome to Untangled, your essential newsletter for haircare eCommerce professionals.
Retail’s New Reality 🛍
Retail growth is no longer confined to brand .com websites. Fospha’s newest report shows customers are shopping across a fragmented mix of web, Amazon, and TikTok Shop, and the data proves it.
In their analysis of $176M in ad spend, Fospha’s research found that:
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But the report’s biggest finding? 42% of Amazon sales are influenced by ads on TikTok, Meta, Google, and Snap. Traditional tools miss this impact completely.
To solve this, Fospha built Halo. The report demonstrates how Halo’s daily, full-funnel measurement unifies .com and marketplace performance into a single view, capturing the true cross-channel impact of marketing with Unified ROAS [(Web + Amazon Revenue) / Channel Spend].
👉 Download Fospha’s Halo Report: Measure and Grow .com and Beyond to explore the full data and insights.
Sector Spotlight 🎥
BEAUTY INNOVATION INSIGHTS
The piece highlights the emerging trend of holistic haircare, emphasizing scalp health and advanced formulations in styling and treatments, as showcased by BeautyMatter Award finalists.
This shift borrows strategies from skincare, offering marketers actionable insights on targeting the prestige beauty sector by aligning products with consumer demands for enhanced performance, sustainability, and personalization in haircare solutions.
INNOVATION AWARDS
The BeautyMatter Awards spotlight industry-leading design expertise across beauty and wellness, identifying outstanding achievements in ad campaigns, brand identity, and product collaborations.
Recognitions include innovative retail and salon spaces, unique ad campaigns like Amika's Perk Up Ultra, and impactful brand partnerships such as Lush with Dylan Mulvaney. Tailored for marketing professionals, this showcases actionable design trends enhancing brand visibility and consumer engagement in a saturated market.
BEAUTY MARKET TRENDS
LOréal Group's first-half sales rose by 1.6% to $25.94 billion, driven by professional hair-care and fragrance sales. Stronger growth in emerging markets and China offset a European slowdown, underscoring LOréal's diversified global strategy. Marketing professionals should note the company's ability to leverage regional strengths amid economic challenges.
Optimization Hub ⚙️
RETAIL INNOVATION
Google's new feature in Chrome displays AI-generated summaries of online store reviews, accessible by tapping an info icon next to the URL. This tool, listing star ratings and summaries, offers consumers a straightforward view of retailer reputations. It's vital for brands to ensure positive Google reviews to influence purchase decisions, as this feature prominently highlights customer feedback during site visits.
DIGITAL MARKETING STRATEGIES
In times of economic uncertainty, maintaining marketing efforts on Pinterest is crucial for long-term success, as the platform reaches a broad, actively shopping audience.
By leveraging awareness campaigns, performance marketing solutions, and AI-driven tools, marketers can optimize engagement with high-intent shoppers while emphasizing value-based messaging to align with changing consumer budgets.
ClickZ is a ClickZ Media publication in the DTC Ecommerce division