LOréal Professionnel’s Full-Funnel Launch Achieves 32x Returns on Amazon | Untangled Newsletter

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Revealed: Investing in Brand Campaigns = Higher AOV

For many finance teams, brand has become shorthand for expensive campaigns with little proven impact. The result= when budgets tighten, brand is often the first to be cut.

Marketers know this is a mistake, but they don’t have the data to prove it - until now.

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Sector Spotlight 🎥

CAMPAIGN HIGHLIGHT

LOréal Professionnel’s Full-Funnel Launch Achieves 32x Returns on Amazon

LOréal Professionnel’s full-funnel campaign for Absolute Repair Molecular on Amazon drove 32x returns by integrating homepage takeovers, custom landing pages, Amazon DSP video, and influencer collaboration.

Marketers gain a clear example of leveraging Amazon-specific tools and data-driven audience targeting to boost engagement and sales. The approach underscores adaptable creative assets and omnichannel presence as key drivers for high ROAS in competitive categories.

BEAUTY MARKET TRENDS

Young Adults and More Women Embrace Expert Hair Restoration Solutions

Hair restoration surgery is increasingly attracting younger adults and women, with patient numbers up 20% since 2021, signaling a major market shift and opportunity for targeted marketing. Non-scalp procedures and repairs from black market clinics are rising, highlighting consumer trust and differentiation needs. Insights emphasize evolving priorities—attractiveness, workplace competitiveness—underlining strategic relevance for brands in health and beauty sectors.

BRAND INNOVATION LEADERSHIP

The Maesa Magic: Building the Next Generation of Beauty Brands

Maesa’s agile approach, rapid content production using AI, and consumer-centric brand launches drive strong market growth—even as industry leaders prioritize cost management amid economic uncertainty. Marketers should note Maesa’s disciplined balance between scenario planning, innovation in demand generation, and leveraging customer data for sustained relevance.

BEAUTY INNOVATION TRENDS

L'Oréal Named Most Future-Ready Beauty Company With Cutting-Edge Technology

L’Oréal leads the CPG sector’s future readiness in 2025 by integrating AI tools, market diversity, and substantial R&D investment—key signals that marketers must prioritize technology, personalization, and sustainability to maintain relevance.

BEAUTY LEADERSHIP SPOTLIGHT

Erika Zabel Named Beauty Launchpad 30 Under 30 Hairstylist for 2025

Erika Zabel’s approach to lived-in, low-maintenance hair color showcases efficient techniques and emphasizes client relationships, offering insights for beauty professionals navigating client loyalty and skill growth.

Her advocacy for mentoring and better industry support for new stylists provides a model that marketers can adapt to staff onboarding and customer retention strategies. Prioritizing scalp health aligns with emerging wellness trends, presenting opportunities for both product innovation and educational content.

Influencer Corner 📢

Optimization Hub ⚙️

INNOVATIVE SHOPPING TECHNOLOGIES

AI Shopping Agents Transform How Consumers Discover, Compare, And Purchase Products

Agentic AI is rapidly transforming eCommerce by automating purchase paths, driving down margins through instant price comparisons, and disrupting product discovery and ad performance, requiring marketers to rethink content strategies and adapt to algorithm-driven environments. Despite current hesitancy among shoppers, early adoption offers retailers a critical edge.

RETAIL MEDIA INNOVATION

First-Party Data and Omnichannel Media Transform Retail Advertising Effectiveness

First-party data and omnichannel integration are reshaping retail media by providing marketers with measurable KPIs like ROAS and new-to-brand buyers, driving precise targeting and ROI accountability. Emerging technologies—including AI-driven optimization and data clean rooms—enable brands to link campaigns directly to in-store and online sales. Marketers seeking practical, results-driven channels should recognize retail media’s mounting role in achieving measurable growth, particularly as digital-physical attribution improves.

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