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  • ClickZ Haircare Newsletter - 11.21.2024

ClickZ Haircare Newsletter - 11.21.2024

Crack the Code to Snapchat Success

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Snapchat Playbook 👻

Snapchat isn’t just for selfies – it’s a goldmine for e-commerce marketers! Fospha’s Ultimate Snapchat Playbook is your go-to guide for crafting campaigns that convert.

Here's a sneak peek of what’s inside:

Why Snapchat? Discover the untapped opportunities and why Snapchat deserves a spot in your strategy.

🎯 Winning Strategies: Launch Snapchat as a new channel with three easy steps to set yourself up for success.

📈 Scale Efficiently: Learn how to grow your Snapchat campaigns without wasting time or budget.

🎨 Crack Creatives: Nail your next ad with key tips for creating scroll-stopping content.

🔄 Go Full-Funnel: Maximize results by building a strategy that engages at every stage of the funnel.

Sign up now for early access and take your campaigns to the next level!

Specialty Bites 🍪

Lushair’s Scalp Explorer merges AI and dermatological expertise to give users real-time insights into hair and scalp health. The device tracks 16 hair metrics—like follicle density and damage states—using an advanced image analysis system and a database trained with 20,000 samples.

Key takeaways for marketers:

  • Personalization through tech: Lushair uses AI to tailor hair care plans, tapping into consumer demand for bespoke solutions.

  • Cost-effective innovation: At $99, the product democratizes professional-grade analysis, a model that disrupts traditional salon visits.

  • Scaling via partnerships: Collaborations with beauty clinics and global brands showcase how strategic alliances can accelerate market penetration.

MEDIALL’s bold marketing move—a 4.6-foot PR box featuring its premium Korean hair oil—has captured TikTok’s attention, turning unboxing into a viral sensation. The oversized package highlights the brand’s commitment to engaging marketing and also introduces users to its nourishing coconut hair oil, enriched with six plant-based oils for hydration, heat protection, and damage repair.

This incredible campaign has really allowed us to connect with our audiences in a memorable way,” shared a MEDIALL spokesperson, adding authenticity to the buzz.

With its viral campaign, MEDIALL shows how creative packaging and cultural relevance can position a brand as a must-try in the competitive beauty market.

The U.S. beauty market is thriving, with prestige beauty sales up 7% and mass market sales up 2%. Makeup, especially lip products, and hair care are leading growth. Fragrance sales are also booming. Holiday spending is expected to rise, driven by higher-income households indulging in beauty gifts.

DESIGNME, a Canadian hair care brand, is expanding into the U.S. through a partnership with Nordstrom. This collaboration will make their vegan, salon-quality products more accessible. DESIGNME's offerings, including popular lines like PUFF.ME and GLOSS.ME, will be available online and in select stores by 2025.

Performance Platters 🍽️

Brands are gearing up for a mobile-first holiday shopping season, with mobile purchases expected to drive 53% of online sales. Companies like Therabody and Barriere are optimizing their digital experiences, focusing on quick-pay options and streamlined checkout processes to capture the attention of multitasking consumers.

Advertisers and creators are enhancing performance on YouTube and Reddit by focusing on authenticity and trust. Reddit users value learning and diverse opinions, while YouTube offers creators new ad partnership tools. Brands can improve engagement by aligning content with user interests, leading to higher conversions and consumer trust.

ClickZ is a Contentive publication in the DTC Ecommerce division