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Untangled Newsletter - 01.30.2025

AI Frizzy Hair Analyzer 👩‍🦱?

Author

Zihan Lyu
January 30, 2025 • Estimated Reading Time: 6 minutes

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Welcome to Untangled, your essential newsletter for haircare eCommerce professionals.

Editor’s Pick 🌟

📊 REPORT

Fospha's latest research reveals the true halo effect of top marketing channels on Amazon revenue. It's a must-read for any brands selling on Amazon in 2025.

Sector Spotlight 🎥

Perfect Corp.'s AI Frizzy Hair Analyzer transforms personalized haircare, offering AI-driven insight that refines the customer experience and fortifies brand loyalty. By swiftly assessing frizz levels, it provides actionable product recommendations, optimizing digital marketing strategies while seamlessly integrating into platforms, thus driving sales and redefining eCommerce efficiency.

Aliyah Marandiz's journey with Sugardoh exemplifies strategic community-building and authenticity as key drivers in digital marketing for the beauty industry. By harnessing local networks, executing viral content tactics, and utilizing targeted programs, Marandiz’s approach underscores the significance of organic engagement and innovative growth strategies in strengthening brand presence in a competitive landscape.

Gordon Miller offers insights on trends in the hair and beauty sector, emphasizing AI's impact, social media's role, and salon business shifts. He advises upcoming professionals on skill development and adaptability. Despite challenges, he remains optimistic about technological advances democratizing industry access.

In 2025, haircare pivots with trends like minoxidil's mainstream ascent and advances in heatless tools and anti-aging products. Personalization and microbiome-centered scalp care ignite innovation. Sustainable biotech ingredients, food-driven wellness, and strategic color trends provide digital marketers with avenues to amplify brand visibility and strengthen consumer connections in dynamic markets.

Influencer Corner 📣

Sam Carter on LinkedIn: I've witnessed firsthand the struggle brands face in understanding ad spend impact, especially across channels like Amazon.

It comes down to 1 core issue.

It's simply not possible with user-level attribution for brands to track what's going on in Amazon.

This leads to challenges in understanding the halo effect of top-of-funnel ads (on e.g. Youtube, Meta, TikTok, Snapchat) on Amazon sales, and comparing the ROI of Amazon Ads to other platforms.

Barry Hott on LinkedIn: Stop overthinking your ads!

Too many marketers obsess over finding that “one magic element” that makes an ad work.

While compelling storytelling matters (it absolutely does), success often comes down to unexpected factors you can’t predict:

• A random detail in the frame
• The comment section taking off
• Something you only notice AFTER the ad goes viral

Jessie Healy on LinkedIn: Is bad product page copy blocking your customers from buying?

Spoiler alert - it probably is (I see it in 80% of pages I look at).

Steal my checklist to harness consumer psychology and persuade more customers to RUN to your checkout: 🏃‍♀️

Performance Pulse 📈

The article reveals a roadmap for amplifying eCommerce success through Google Ads in 2025. It emphasizes using Performance Max campaigns, optimizing product titles, activating product ratings, and strategically managing bids and budgets. This approach marries automation with manual control, creating a foundation resonant with digital commerce and community growth.

Video marketing is a crucial, growing trend for businesses, with 91% using it strategically. It boosts engagement, leads, and sales by capturing attention and increasing brand reach. Prioritize YouTube and LinkedIn for broader and B2B audiences. Tracking metrics like views and engagement ensures success.

Roblox offers immersive experiences that engage Gen Z and Alpha users for longer periods, unlike traditional media. Brands are leveraging these interactions for product testing and development, with emerging 3D metrics enhancing strategic value. Marketers must balance sustained branded experiences with campaign-based activations.

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